Heat up, don’t burn— MOK introduces a device that will allow responsible indulgence.
Manila, Philippines – Millions of adult smokers are looking for a satisfying yet less harmful alternative to regular cigarettes. That’s exactly what MOK is offering them. For the first locally launched Heat-Not-Burn brand in the Philippines, more and more Filipinos have been curious about the device and its advantages since its launch last November 2019. The future of tobacco is here; MOK is a Heat-Not-Burn (HnB) device that uses the latest technology to give you a satisfying, full-flavored experience without burning the tobacco. It is a product that delivers nicotine without the harmful smoke of cigarettes.
Tobacco in itself isn’t harmful, but the action of burning the tobacco is. Once burnt, harmful chemicals are released. The smoke that comes from burning tobacco contains hazardous substances (like tar and carbon monoxide).
As the name denotes, “Heat-Not-Burn” means the technology heats the tobacco instead of burning it. The technology inside MOK is called the MOK HeatMaster System. Instead of burning tobacco, this system heats it at a just the right temperature using its unique heating pin. This releases a full-flavored, nicotine-filled vapor instead of the harmful smoke of cigarettes. Without ash, there’s no mess to clean up, and without smoke, there’s no second hand smoke exposure or residual smell to those around the user.
MOK in Navy Blue & White MOK mini in Navy Blue & White
By offering HnB products, MOK gives adult smokers a better alternative. MOK comes in two very exciting devices. First is MOK, a split device with pocket charger and holder for that satisfying tobacco experience. It gives up to 20 heating cycles on a full charge and has two heating modes that allow users to customize their experience. Single mode offers a longer experience time of 5-minutes for one heating cycle. Double mode offers shorter experience time of 3-minutes and 30-seconds, but in two consecutive heating cycles. And there is MOK mini, an all-in-one device that delivers great flavor and performance. MOK mini is very handy and compact that it fits into pockets and small bags. This small device offers big features. It has fast preheating time at just 15 seconds. It also allows up to 12 continuous heating cycles with just one full charge, with an experience time of 4-minutes and 10-seconds each.
MOK is exclusively enjoyed with COO. These are specially designed Heat-Not-Burn Sticks that offer a smooth, full-flavored tobacco experience. COO Heat-Not-Burn sticks use real tobacco leaves and come in three variants:
Golden Hue – balance and refined, with the classic tobacco taste
Blue Hue – fresh and cool flavor, with a delicate and refreshing hit of menthol.
New Wave Capsule – minty with a surprising lime flavor when the capsule is popped.
MOK is the best alternative to traditional combustible cigarettes. Since the tobacco doesn’t burn, it reduces the harmful chemicals and toxins inhaled, and offers the user a smoke-free experience. Using the device feels like using a cigarette, but instead of inhaling smoke the user takes in vapor with the same flavor and nicotine strength as a traditional cigarette.
The device was introduced to the media via a virtual roundtable Zoom session. MOK Philippines’ Marketing Director, Cax Mayuga discussed the science behind the MOK HeatMaster System and highlights all advantages that adult smokers may enjoy when they make the switch to MOK. The event ended with a promise of an even more new and exciting way to enjoy tobacco. But what exactly? You’ll have to keep a lookout for more exciting news from the brand.
MOK makes it easier for adult smokers to make the transition by being easily available in various official selling channels : MOK is available at MOK specialty kiosks in SM North EDSA and newly-opened kiosks at MetL!ve, SM Manila, and SM Sta. Mesa. Get them too from the MOK official online stores LazMall and Shopee Mall, from almost 60 major vape shops within Metro Manila such as DJ Shop, PodSource, HeatNPuff, GreenPuff, and nearly 500 branches of 711, Family Mart, and Lawson also within Metro Manila
MOK is also conveniently available in selected GrabMart hubs where delivery of orders is guaranteed within 90 minutes or less.
MOK has an SRP of P3,490, and P2,490 for MOK Mini, while its COO Heat-Not-Burn sticks retail at P120 for a pack or P1200 for a ream. For special offers, you can always check the MOK Specialty Kiosks, LazMall, and Shoppee Mall.