Global smart device giant OPPO held a new product launch event with the theme “One More Step”. During the event, OPPO released a range of new devices including OPPO Enco X True Wireless Noise Cancelling Earphones, OPPO Watch RX, OPPO TV S1 and OPPO TV R1 series, thereby further expanding its IoT ecosystem.
The debut of these products is a sign of OPPO’s strategic drive to expand its portfolio in the IoT market. OPPO is crafting smart experiences with a human touch that use multiple devices across multiple scenarios, and achieves this through continuous innovation of core-entry level devices including smartphones, TVs, earphones, and watches. OPPO combines cutting-edge technologies with aesthetically appealing designs to help consumers attain intelligent and enjoyable lives.
Going forward, OPPO will focus on three key application scenarios: Personal Entertainment; Home appliance & Furnishing; and Sports & Health; and will gradually build up its IoT product lineup around these themes.
OPPO first announced its IoT strategy at OPPO INNO DAY 2019, when it proposed focusing on core entry-level products and establishing an open IoT ecosystem. OPPO is now beginning to take “One More Step” in creating that impactful ecosystem through building integrated application scenarios, improving smart experiences, and cooperating with partners. Aiming to enable consumers to enjoy a seamless, wonderful smart life with a human touch, OPPO integrates ubiquitous connectivity with cutting-edge technologies and brings in more partners from around the globe to co-create a new intelligent experience integrating software and hardware.
What is OPPO?
OPPO is a leading global smart device brand. Since launching its first smartphone – “Smiley Face” – in 2008, OPPO has been in relentless pursuit of the synergy of aesthetic satisfaction and innovative technology, Today, OPPO provides customers with a wide range of smart devices spearheaded by the Find and Reno series, ColorOS operating system, as well as internet services such as OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 research institutes and 4 R&D centers worldwide and an international design center in London, OPPO’s more than 40,000 employees are dedicated to creating a better life for customers around the world.