Singaporean alt-pop artist jaye stages a Halloween comeback with ‘Tomorrow the game’

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Jaye’s previously released single ‘TOMORROW’ will return this Halloween! Unlike others, this clown re-haunting is a much-welcomed one: TOMORROW’s comeback is in reciprocation to popular demand and audiences’ growing morbid enthusiasm. This time however, the clown returns in tandem with ‘Tomorrow the Game’ – a hypertextual PC horror game adaptation dedicated to expanding the TOMORROW universe.

The game of the same name will be released free-of-charge for promotional purposes and to inspire good thrill this coming Halloween – along with attendant social media scare cam activations.

The mechanics involve you having to rescue your kidnapped bunny from jaye (Tomorrow’s Killer clown) and escape a derelict shut-down New York Subway station before getting mauled by him. To find it, you will require the discovery of new tools to progress through the gamescape. Trust your peripherals, as the clown ​will​ be trailing you.

The TOMORROW experience morphs phantasmally from format to format converging into a resonant audio-visual-physically reflexive one at the end. This enables audiences to immerse themselves in an expressionist experience of jaye’s warped world when it was on edge, at an atmospheric level.

In its own right, game reception has been ahead of its time. In a 1 month pre-release trial, the game garnered over 1K downloads and spawned YouTube reaction videos raking in about 498K in visibility. Likewise, the track democratizes anesthetic mental health-related issues such as suicidal ideation, anhedonia, alter-ego conflict and disinhibition in a way that prizes emotional experience over the physical. This allows audiences to visualize everything classified as “more than meets the eye” aka in the thick of that inner existential pain, making it less of a one-man terminal feeling but a universally-relatable one.
In prior gamification history, the artist crystalized his gaming aspirations with an ​IG filter game linked to his latest single ‘ADHD’ – which also brought forth a 4-part interactive and somewhat ​gamified MV​.

Recap
To recap, jaye’s ‘TOMORROW’ is an alt-pop single that alludes to his own history with suicidal ideation. The young artist had contemplated it so many times that he considers himself lucky to be alive. The lead up began when jaye enjoyed freedom living overseas but too much of that good turned sour, forcing him to return home.

Eventually, heavy drinking became the only way to numb his ensuing home ground loneliness and later, the prospect of abandoning his mother once more in her old age as he needed to move out. Depression and filial guilt enveloped jaye, triggering memories of his doldrum moments – all of which fuel the depraved carnival tuned alternative track.

This had ultimately caused him to no longer fear death and everything else – including their consequences – hence the tagline, “the greatest fear of all is really fearing nothing at all.” In so feeling, he experienced something far worse than fear: apathy.

The music video is on a dark scale to signal the fact that this is a dark and self-aware “comedy” with a narrowed binary perspective of death and life that is also tempered by delirium and themes of escapism. Upon regular watching, it converts to become a surprisingly liberating and humanizing experience.

The ‘TOMORROW’ MV has amassed 1.2 M views on YouTube thus far and the single has 121K streams on Spotify to date. Most aptly, merch proceeds from the release went to the non-profit Samaritans of Singapore in support of suicide prevention.
‘TOMORROW’ was co-written with ​The Click Five​’s frontman, Kyle Patrick, and co-produced with him and Will Snyder. The chaotically tasteful music video was directed and conceptualized by bless7up, paying homage to the infamous supervillain, ​The Joker,​ in the film directed by Todd Philips.

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