UnionBank extends reach via best combination of branches, digital touchpoints

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UnionBank extends reach via best combination of branches, digital touchpoints

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As the country’s leading digital bank, Union Bank of the Philippines (UnionBank) continues to introduce banking solutions that address the needs of Filipinos, no matter what platform they prefer.

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With a combination of customer touchpoints that are both digital and physical, UnionBank is giving customers the freedom to do banking on their own terms.

Among UnionBank’s primary customer touchpoints is the UnionBank Online mobile app, which gives users access to a full suite of banking services, anytime and anywhere.

Through the app, users can pay their bills, transfer funds, manage remittances, view the status of their accounts and credit cards, and even open a UnionBank account that they can use immediately, to name a few.

With social distancing and general quarantine protocols becoming part of the new normal in the foreseeable future, the bank is focusing on introducing new features in the app to make the digital banking experience of customers smoother.

Aside from improving the features of its mobile baking app, UnionBank has also been hard at work in getting merchants and sellers on board its fintech platform UBX.

In mid-April, the bank reported that the number of partner merchants and sellers in the platform had exceeded 13,000, which it attributed to a surge in the number of sign-ups by entrepreneurs amid the quarantine.

To augment the breadth of its financial network in the country, UnionBank partnered with several major remittance centers, namely Cebuana Lhuillier, LBC, Palawan Express and PeraHub. Leveraging the combined network of these institutions together with Bancnet’s ATM network, the bank was able to make essential financial services accessible to more Filipinos through more than 10,000 cash-out points across the country.

While customer preference has been shifting to online channels when it comes to transactions, UnionBank knows that there will still be customers who would prefer over-the-counter banking to digital alternatives. To serve this sector better, UnionBank introduced Bank On Wheels last February.

It is the first-ever 5G-enabled mobile banking kiosk in the country that acts just like a typical bank branch; customers can make balance inquiries, withdrawals, bills payments, funds transfers, and account opening, among others. Because it utilizes 5G connectivity, Bank On Wheels enables transactions that are fast and reliable.

In addition to Bank on Wheels, UnionBank will also continue to operate brick-and-mortar branches as part of its commitment to those who are more comfortable with over-the-counter banking.

All of these innovative efforts enabled UnionBank to help its existing customers and even gain new ones during the lockdown. Through this unique combination of physical and digital touchpoints, rarely seen in the current banking landscape, UnionBank is staying true to its promise of enabling inclusive prosperity for every Filipino.

This article has been initially published last

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